Pharma Trends for 2020: Syneos Health

  1. The Many Points of Care - shifting away from where clinic exists to wherever patient goes
  2. Better
  3. By Design - big shifts in clinical research user experience
  4. The Trust Deficit - initiatives to win trust back from people
  5. Patient Value - patient-centricity
  6. Digital Amplification and Innovation - digital experiences taking another big step forward
  7. The Value Evaluation - to show initial population-relevant data and defend value against constant change
  8. Answering to Real World - get ahead of both regulatory requirements and payer expectations
  9. Connected Communications - personal communications that understand where people are in their individual journeys
  10. Rapidly Changing Life Experience - Our world is changing and aging faster than ever before
  11. New Strategic Blueprint - resetting focus on core assets
  12. building ROI models around the yield of data investments

Source: The Biggest Shifts Changing Lives and Life Sciences, Syneos Health, December 6, 2019 - https://www.syneoshealth.com/insights-hub/2020-health-trends